“I recall seeing a meme about how the price of a Freddo chocolate had changed over the years, no longer being it’s trademark 10p, it was now 200% more expensive and also smaller in size. This led me down rabbit-hole of trying to understand why most items go up in price as years pass and rarely come back down again. I became fascinated with how the government increases the money supply and the concept of inflation, my money buys me less in the future than it does today. I met with the other two founders that same night and the thoughts extended from my mind into an intense conversation about quantitative easing, Brexit, cost of living – snacks were being consumed faster than the rate of government borrowing. Where could we park our money, what was better than money? and that was when the penny-dropped (pardon the pun). Hamzah proclaimed, “what about gold guys?”.
